Experiential Events

Atmospheres are “packaged environments” that create or reinforce unique and interesting experiences – five differed types of experiences, sense, feel, think, act and relate – that are becoming increasing vital to consumers’ perceptions. There is tool involving 10 rules for successful experiential event there are:

1. Experience don’t just happen
2. Think about the customer experience first
3. Be obsessive about the details of experience
4. Find the “duck” for your brand
5. Think consumption situation, not product
6. Strive for “holistic experience”
7. Use “experiential grid”
8. Use methodologies eclectrically
9. Consider how the experience changes where when extending the brand
10. Add dynamism and “Dionysian” to your company.