Business Strategies

Strategic imperatives have shifted to a priority emphasis on developing a superior capacity for reinventing the business models. Key issues under training strategic choices are: Revolution, renewal, and resilience. Corporate strategy consists of the decisions made by top management and the resultant actions taken to achieve the objectives sets for the business. The hierarchy of strategies include:

1. Corporate Strategy
2. Business Unit Strategy
3. Strategic Marketing-Driving Strategy
4. Customer Relationship Management (CRM)