Marketing Research Studies

The research studies may be undertaken in the listed below areas on behalf of   clients.

1. Business / Economic, and Corporate Research
2. Pricing
3. Product
4. Distribution
5. Promotion
6. Buying Behaviors

1. Business / Economic and Corporate Research

• Industry Market Data and Trends
• Acquisition / Diversification Studies
• Market Share Data
• Internal Employee Data (Morale, Communication, and Others)

 

2. Pricing

• Cost Data
• Profit Data
• Price Elasticity Data
• Demand Analysis
  • Market Potential
  • Sales Potential
  • Sales Forecasts
• Competitive Pricing Data

3.   Product

• Concept Testing
• Brand-name Testing
• Test Market Data
• Product Testing of Existing Products
• Packaging Design Testing
• Competitive Product Testing

 

4.   Distribution

• Plant / Warehouse Location Data
• Channel Coverage Data
• Channel Performance Data
• Export and International Data

 

5.  Promotion

• Motivation Research
• Media Research
• Copy Research
• Advertising Effectiveness Design
• Public Image Testing
• Sales-Force Compensation Data
• Sales-Force Territory Structure Data
• Studies of Premium, Coupons Deals

 

6.   Buying Behavior

• Brand Preference
• Brand Attitude
• Product Satisfaction
• Purchase Behavior
• Purchase Intentions
• Brand Awareness
• Segmentation Data
• Brand Image