Cause Oriented Events

The most important benefit of cause related event is that by humanizing the organization, it may help people develop a strong, unique bond with the firm that transcends normal marketplace transactions.

Advantages of cause activities and one reason for the rise of cause program is the positive response it elicit from communities. Other potential benefits to a firm are 1) building brand awareness, 2) enhancing brand image, 3) establishing brand credibility, 4) evolving positive feeling, 5) creating sense of community, and 6) eliciting engagement.

A special case of cause program is green marketing, concern for the environments is a growing social trend reflected in the attitudes and behavior of both consumers and corporations. Although environmental issues have long affected business practices, especially in Europe their salience has increased in recent years.