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Strategic Marketing-Division Strategy

Strategic Marketing management uses the information provided by the situational analysis to guide the design of a new strategy or change an existing strategy. The situational analysis is conducted on a regular basis after the strategy is under way to evaluate strategy performance and identify needed strategy changes.

We at MAB/PARADIGM follow the strategic process to design the strategic marketing-driven strategy to its actonalibility. These include: (1) market vision, structure, and analysis (2) segmenting market (3) continuous learning about markets (4) market targeting and strategic positioning (5) marketing relationship strategies (6) planning for the new products (7) market-driven program development (8) value-chain, price, and promotion strategies (9) designing effective market-driven organization, and (10) strategy implementation and control.