Business Unit Strategy

An important issue is whether selecting a successful strategy has a favorable impact on results. Does the uncontrollable environment largely determine business performance or instead, will the organization’s strategy have a major impact on its performance? Successful business can be found operating in very demanding market and competitive environments.

To develop the strategic plan for each business unit demands conducting to (1) diagnose business units’ strengths and limitations, and (2) select strategies for maintaining or improving performance. The strategic analysis guide establishing the SBU’s mission, setting objectives, and determining the strategy to use to meet these objectives. The analytical facets entail (1) business definition (2) progress report (3) market and customer analysis (4) competitive analysis (5) strategies and programs (6) financial projections.